leonardo carvalho

To release Protex Tattoo in Brazil, we used different models: elderly women who have always wanted to get a tattoo but never did because of sexism.

credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva / Felipe Choi 
Art Directors — Leonardo Carvalho / Caroline Cravo

Advertisements are always interrupting content and nobody likes that. However, there's a natural interruption on Twitch: the audio/visual alert when streamers receive a subscription. We used the signature jingle of Sorriso, a classic recognized by everyone in Brazil, to create a new form of media: streamers replaced their subscription alerts with our jingle. Zero interrupted lives, everyone's happy.

credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva
Art Directors — Leonardo Carvalho / Camila Cicolo

The incidence of AIDS has increased among young people in Brazil, who are fond of funk music, a genre that often addresses explicit sexual themes but never mentions the importance of using condoms. So we did, better, Valesca, one of the most renowned singers, made a song promoting the practice of safe sex.

credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva / Ricardo Sartorelli
Art Directors — Leonardo Carvalho / Bruna Marques