Advertisements are always interrupting content and nobody likes that. However, there's a natural interruption on Twitch: the audio/visual alert when streamers receive a subscription. We used the signature jingle of Sorriso, a classic recognized by everyone in Brazil, to create a new form of media: streamers replaced their subscription alerts with our jingle. Zero interrupted lives, everyone's happy.

credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva
Art Directors — Leonardo Carvalho / Camila Cicolo