from taboo to tattoo
protex pro tattoo
︎︎︎ my role — Concept / Art Direction
To release Protex Tattoo in Brazil, we used different models: elderly women who have always wanted to get a tattoo but never did because of sexism.
credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva / Felipe Choi
Art Directors — Leonardo Carvalho / Caroline Cravo
credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva / Felipe Choi
Art Directors — Leonardo Carvalho / Caroline Cravo
︎︎︎case
︎︎︎board
︎︎︎making of
