The incidence of AIDS has increased among young people in Brazil, who are fond of funk music, a genre that often addresses explicit sexual themes but never mentions the importance of using condoms. So we did, better, Valesca, one of the most renowned singers, made a song promoting the practice of safe sex.

credits
Agency — VMLY&R Brazil
Creative Director — Frederico Teixeira / Denon Oliveira
Copywriter — Gustavo Silva / Ricardo Sartorelli
Art Directors — Leonardo Carvalho / Bruna Marques