Buscopan, the specialist in abdominal pain, challenged us to create posts that would calm the audience desperately scrolling through social media. Inspired by the trend of Oddly Satisfying Videos, we produced a series of relaxing content featuring some of the biggest blamed for stomach discomfort: stress, anxiety, uncertainties, and pressure.

credits
Agency — VMLY&R Brazil
Creative Director — Daniel Groove
Copywriter — Luis Mesquita