Itaipava Go Draft is a light, balanced, and flavorful beer, perfect for both day and night. Our challenge was to launch this light beer digitally with a modern and bold communication approach. To produce the films, we sought to incorporate elements from the world of fashion and music, with a strong aspirational vibe that is still easy to engage with.

credits
Agency — VMLY&R Brazil
Creative Director — Fernando Drudi
Copywriter — Luis Mesquita