Braskem has embraced the UN agenda to promote sustainable development in the coming decades. To communicate this, we have created a campaign where the clock hands indicate an increasingly sustainable future. After all, the tick-tock doesn't stop, but that doesn't mean we shouldn't take care to enjoy the world for longer.

credits
Agency — VMLY&R Brazil
Creative Director — Ana Castelo Branco
Copywriter — Giovanna Carvalho