https://leowork.co leowork Tue, 13 Jun 2023 19:40:24 +0000 https://leowork.co en https://leowork.co/INTRO-2 Tue, 13 Jun 2023 19:40:24 +0000 leowork https://leowork.co/INTRO-2 THE WORK OFleonardo carvalhocreative &amp; art director—Welcome, nice to meet you. These are some works that I did. Enjoy!︎︎︎ https://leowork.co/Nav Wed, 05 Jan 2022 15:49:18 +0000 leowork https://leowork.co/Nav https://leowork.co/Play-for-the-future Fri, 18 Mar 2022 23:01:51 +0000 leowork https://leowork.co/Play-for-the-future play for the future greenpeace︎︎︎ my role — Art Direction An innovative widget that offsets gamers carbon footprints in real time by calculating emissions based on device usage and enabling offsets through a carbon capture program. Developed with open code, it blends racing game aesthetics with environmental impact, driving real-world change while addressing virtual carbon issues.creditsAgency — VML Spain Creative Directors — Denon Oliveira / Frederico Teixeira / Fabio Ozório Copywriters — Alair Erlon Art Directors — Leonardo Carvalhorecognitions★ El Ojo — Bronze El Ojo Sports★ Clio Health — 2X Bronze ︎︎︎film <img width="730" height="411" width_o="730" height_o="411" data-src="https://freight.cargo.site/t/original/i/4a896e6c16b4866ab1d101fba4b8a7dbece19885869b3be9966d3b9c326d8f1c/BrowserPreview_tmp-1-16.15.42.gif" data-mid="224457971" border="0" src="https://freight.cargo.site/w/730/i/4a896e6c16b4866ab1d101fba4b8a7dbece19885869b3be9966d3b9c326d8f1c/BrowserPreview_tmp-1-16.15.42.gif" /> <img width="730" height="411" width_o="730" height_o="411" data-src="https://freight.cargo.site/t/original/i/cdbaf59565e84d76b1625cb08114e08b31ed4cd045a95f7b9bc684c3a7cda2d6/BrowserPreview_tmp-1.gif" data-mid="224458160" border="0" src="https://freight.cargo.site/w/730/i/cdbaf59565e84d76b1625cb08114e08b31ed4cd045a95f7b9bc684c3a7cda2d6/BrowserPreview_tmp-1.gif" /> <img width="730" height="411" width_o="730" height_o="411" data-src="https://freight.cargo.site/t/original/i/4d3b89ff50b3e5f30cf589d487a7ec2a3f1ffb3d556625ad4df66d1dd9e58c03/BrowserPreview_tmp.gif" data-mid="224457877" border="0" src="https://freight.cargo.site/w/730/i/4d3b89ff50b3e5f30cf589d487a7ec2a3f1ffb3d556625ad4df66d1dd9e58c03/BrowserPreview_tmp.gif" /> <img width="730" height="411" width_o="730" height_o="411" data-src="https://freight.cargo.site/t/original/i/013fc9f9d5099315a9fb2a9154a7bc140306e25d5171f13c6b0462195dc8ba6c/BrowserPreview_tmp-2.gif" data-mid="224457875" border="0" src="https://freight.cargo.site/w/730/i/013fc9f9d5099315a9fb2a9154a7bc140306e25d5171f13c6b0462195dc8ba6c/BrowserPreview_tmp-2.gif" /> <img width="730" height="411" width_o="730" height_o="411" data-src="https://freight.cargo.site/t/original/i/c7bb13b89204d249072681eb3af2498f0390a66ed701a27b7e8f92f3f26a154a/BrowserPreview_tmp-3.gif" data-mid="224458161" border="0" src="https://freight.cargo.site/w/730/i/c7bb13b89204d249072681eb3af2498f0390a66ed701a27b7e8f92f3f26a154a/BrowserPreview_tmp-3.gif" />︎︎︎board study<img width="2480" height="1653" width_o="2480" height_o="1653" data-src="https://freight.cargo.site/t/original/i/04a7c10a514e5d4d87a4545fff5cdc46200d4fde59429ff27cffa0d4f08256b2/Board-E.png" data-mid="224503811" border="0" src="https://freight.cargo.site/w/1000/i/04a7c10a514e5d4d87a4545fff5cdc46200d4fde59429ff27cffa0d4f08256b2/Board-E.png" />︎︎︎widget <img width="562" height="955" width_o="562" height_o="955" data-src="https://freight.cargo.site/t/original/i/6caf65fc16a4cac25328eb156d53d51b328602fa553b582c1a95fb32ebbf38e0/5.png" data-mid="224459767" border="0" src="https://freight.cargo.site/w/562/i/6caf65fc16a4cac25328eb156d53d51b328602fa553b582c1a95fb32ebbf38e0/5.png" /> <img width="562" height="955" width_o="562" height_o="955" data-src="https://freight.cargo.site/t/original/i/dde0b53af2c7bbdca32e6bd2b02522f1a9dd4bd3bb9ca476614df12881ac2cf8/2.png" data-mid="224459772" border="0" src="https://freight.cargo.site/w/562/i/dde0b53af2c7bbdca32e6bd2b02522f1a9dd4bd3bb9ca476614df12881ac2cf8/2.png" /> <img width="562" height="955" width_o="562" height_o="955" data-src="https://freight.cargo.site/t/original/i/35174e51475df6e64c59ab558baef2627e62b369d39ab6627ce3b58da4d47c80/3.png" data-mid="224459800" border="0" src="https://freight.cargo.site/w/562/i/35174e51475df6e64c59ab558baef2627e62b369d39ab6627ce3b58da4d47c80/3.png" /> <img width="562" height="955" width_o="562" height_o="955" data-src="https://freight.cargo.site/t/original/i/988b1f4d603c8e2a8e77ee9104dee8ee74e8cecbff23753a91fd1cc9fa36f1d5/4.png" data-mid="224459970" border="0" src="https://freight.cargo.site/w/562/i/988b1f4d603c8e2a8e77ee9104dee8ee74e8cecbff23753a91fd1cc9fa36f1d5/4.png" /> <img width="562" height="955" width_o="562" height_o="955" data-src="https://freight.cargo.site/t/original/i/74dcee598df0d4143865d85c386afe7f8997fb181312c88dd0d34ca7ddaed48e/6.png" data-mid="224459808" border="0" src="https://freight.cargo.site/w/562/i/74dcee598df0d4143865d85c386afe7f8997fb181312c88dd0d34ca7ddaed48e/6.png" /> <img width="1068" height="229" width_o="1068" height_o="229" data-src="https://freight.cargo.site/t/original/i/1e6462f779f03438938f7b448c78e46552788c7b4ed909b8d5810f8385d3ac6d/link.png" data-mid="224463967" border="0" src="https://freight.cargo.site/w/1000/i/1e6462f779f03438938f7b448c78e46552788c7b4ed909b8d5810f8385d3ac6d/link.png" /> https://leowork.co/Tattoo Tue, 13 Jun 2023 18:14:51 +0000 leowork https://leowork.co/Tattoo from taboo to tattoo protex pro tattoo︎︎︎ my role — Concept / Art Direction To release Protex Tattoo in Brazil, we used different models: elderly women who have always wanted to get a tattoo but never did because of sexism.creditsAgency — VMLY&amp;R BrazilCreative Director — Frederico Teixeira&nbsp;/ Denon OliveiraCopywriter — Gustavo Silva / Felipe Choi&nbsp; Art Directors — Leonardo Carvalho&nbsp;/ Caroline Cravo ︎︎︎case <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/5e7e9f01fff64fb99419eb226c05545ae514e90c37f56b7fb7f8589a0286c3c3/gif7.gif" data-mid="182174875" border="0" src="https://freight.cargo.site/w/768/i/5e7e9f01fff64fb99419eb226c05545ae514e90c37f56b7fb7f8589a0286c3c3/gif7.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a3254352dae9fcae273c252cca18b46a6a809684180ae817cf8407add0853eb7/gif2.gif" data-mid="182174883" border="0" src="https://freight.cargo.site/w/960/i/a3254352dae9fcae273c252cca18b46a6a809684180ae817cf8407add0853eb7/gif2.gif" /> ︎︎︎board <img width="2480" height="1758" width_o="2480" height_o="1758" data-src="https://freight.cargo.site/t/original/i/cc2e8b39f5daa516d42f5b6285983d79e71c5863f7d36dcd4ff5b8120b00768e/3-Board-FromTabooToTattoo-F-RGB.png" data-mid="183443325" border="0" src="https://freight.cargo.site/w/1000/i/cc2e8b39f5daa516d42f5b6285983d79e71c5863f7d36dcd4ff5b8120b00768e/3-Board-FromTabooToTattoo-F-RGB.png" /> <img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/bb17142f3107588662cee75b0af171c5a5ff1d7fcbd13ec47ddaf0878868f840/3A.png" data-mid="182182814" border="0" src="https://freight.cargo.site/w/1000/i/bb17142f3107588662cee75b0af171c5a5ff1d7fcbd13ec47ddaf0878868f840/3A.png" /> <img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/19ed7af18d90e031ff17be55a5fd9e15820680937ff1a4cac26d9f731e9ce3d6/1A.png" data-mid="182182816" border="0" src="https://freight.cargo.site/w/1000/i/19ed7af18d90e031ff17be55a5fd9e15820680937ff1a4cac26d9f731e9ce3d6/1A.png" /> <img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/0c53e6df536068055765a786c4a6905bf408f5060371fb65e18ae5ea9c60b544/2A.png" data-mid="182182844" border="0" src="https://freight.cargo.site/w/1000/i/0c53e6df536068055765a786c4a6905bf408f5060371fb65e18ae5ea9c60b544/2A.png" /> ︎︎︎making of <img width="600" height="853" width_o="600" height_o="853" data-src="https://freight.cargo.site/t/original/i/efe7e23be85151c641c9416efe54bdc79ad78ec12264b82cd36c7aa64ce77c43/Personas-1.png" data-mid="182187025" border="0" src="https://freight.cargo.site/w/600/i/efe7e23be85151c641c9416efe54bdc79ad78ec12264b82cd36c7aa64ce77c43/Personas-1.png" /> <img width="600" height="853" width_o="600" height_o="853" data-src="https://freight.cargo.site/t/original/i/fa0ed9ad8914c42812488b9a1ce82e0a331e3901126039138447c1f2ce25d42d/Personas-2.png" data-mid="182187084" border="0" src="https://freight.cargo.site/w/600/i/fa0ed9ad8914c42812488b9a1ce82e0a331e3901126039138447c1f2ce25d42d/Personas-2.png" /> <img width="600" height="853" width_o="600" height_o="853" data-src="https://freight.cargo.site/t/original/i/7b44d346c672af7c12d257e02b6fa1fc88b0bcaaf0ed5d1929e87f48a6b57d0e/Personas-3.png" data-mid="182187093" border="0" src="https://freight.cargo.site/w/600/i/7b44d346c672af7c12d257e02b6fa1fc88b0bcaaf0ed5d1929e87f48a6b57d0e/Personas-3.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/869df2e254f36ca19464c4d0190d76302b0c601ab87e88ffb29daefa10f1b8c2/gif3.gif" data-mid="182182968" border="0" src="https://freight.cargo.site/w/960/i/869df2e254f36ca19464c4d0190d76302b0c601ab87e88ffb29daefa10f1b8c2/gif3.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/13a8a93ee0ae7849b3e769c8cb84473aeb28c445b005491c3259b67868e10b17/gif6.gif" data-mid="182554862" border="0" src="https://freight.cargo.site/w/960/i/13a8a93ee0ae7849b3e769c8cb84473aeb28c445b005491c3259b67868e10b17/gif6.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6ffa1cb0b826ef928119f19e2f4799bff417bdec2f9cf1a1866b97c0f05213e2/gif4.gif" data-mid="182183003" border="0" src="https://freight.cargo.site/w/960/i/6ffa1cb0b826ef928119f19e2f4799bff417bdec2f9cf1a1866b97c0f05213e2/gif4.gif" /> https://leowork.co/Add-the-Add Tue, 13 Jun 2023 18:15:27 +0000 leowork https://leowork.co/Add-the-Add add the ad&nbsp;sorriso︎︎︎ my role — Concept / Art Direction Advertisements are always interrupting content and nobody likes that. However, there's a natural interruption on Twitch: the audio/visual alert when streamers receive a subscription. We used the signature jingle of Sorriso, a classic recognized by everyone in Brazil, to create a new form of media: streamers replaced their subscription alerts with our jingle. Zero interrupted lives, everyone's happy.creditsAgency — VMLY&amp;R BrazilCreative Director — Frederico Teixeira / Denon OliveiraCopywriter — Gustavo Silva Art Directors — Leonardo Carvalho / Camila Cicolo ︎︎︎case <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/54dfac51d56759bc2a35b3b84de5d72bc94555b31f698c149ae629c70b664ec5/sorriso3.gif" data-mid="183602252" border="0" src="https://freight.cargo.site/w/960/i/54dfac51d56759bc2a35b3b84de5d72bc94555b31f698c149ae629c70b664ec5/sorriso3.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/998b1c353a30811f1389dfe3c342d078e446bd5c227a30bbedac40b3d9d1756a/sorriso5.gif" data-mid="183602223" border="0" src="https://freight.cargo.site/w/960/i/998b1c353a30811f1389dfe3c342d078e446bd5c227a30bbedac40b3d9d1756a/sorriso5.gif" /> <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/be0a5c98e69819104244c394befd0f5bde29d6e84603076791eefacd2ef9c49e/sorriso7.gif" data-mid="183602431" border="0" src="https://freight.cargo.site/w/768/i/be0a5c98e69819104244c394befd0f5bde29d6e84603076791eefacd2ef9c49e/sorriso7.gif" /> <img width="2560" height="808" width_o="2560" height_o="808" data-src="https://freight.cargo.site/t/original/i/5388a6233cf25bb673ae6288ede22091c59d018e4a48b1231fadf8295733eaf1/ComentariosIN-add.png" data-mid="184994407" border="0" src="https://freight.cargo.site/w/1000/i/5388a6233cf25bb673ae6288ede22091c59d018e4a48b1231fadf8295733eaf1/ComentariosIN-add.png" />︎︎︎board study <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a30da92d2b1f3302468074f90501cc8ab031ca917a0e50fc518b7bed82092e26/Board2.png" data-mid="183345060" border="0" src="https://freight.cargo.site/w/1000/i/a30da92d2b1f3302468074f90501cc8ab031ca917a0e50fc518b7bed82092e26/Board2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df58aaf0cc0eac23a3624849909cb20030ff6fcbe15b0e41a96432dae6eec904/V6s_AhSub-OpC_v03.gif" data-mid="182202424" border="0" src="https://freight.cargo.site/w/1000/i/df58aaf0cc0eac23a3624849909cb20030ff6fcbe15b0e41a96432dae6eec904/V6s_AhSub-OpC_v03.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b3420d059b5ccc17fa3c78e802b20e1f720e90faba2cb3ebb6995e8c1d1357d/V6s_AhSub-OpA_v04.gif" data-mid="182202421" border="0" src="https://freight.cargo.site/w/1000/i/4b3420d059b5ccc17fa3c78e802b20e1f720e90faba2cb3ebb6995e8c1d1357d/V6s_AhSub-OpA_v04.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e45d98a12540ce69127f5f9f949fe5ef36d0e01f0dc101117d37bbb97f7c09a0/V6s_AhSub-OpB_v03.gif" data-mid="182202426" border="0" src="https://freight.cargo.site/w/1000/i/e45d98a12540ce69127f5f9f949fe5ef36d0e01f0dc101117d37bbb97f7c09a0/V6s_AhSub-OpB_v03.gif" /> <img width="6481" height="57" width_o="6481" height_o="57" data-src="https://freight.cargo.site/t/original/i/468640df3008486c5936dee71de806ec9f6e663c3353a81e3a9dc04732cb2afc/------______--_----__________________--_----______--_----______.png" data-mid="183600753" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/468640df3008486c5936dee71de806ec9f6e663c3353a81e3a9dc04732cb2afc/------______--_----__________________--_----______--_----______.png" /> https://leowork.co/Valesca Tue, 13 Jun 2023 18:16:02 +0000 leowork https://leowork.co/Valesca safely explicity valesca popozuda︎︎︎ my role — Concept / Art Direction The incidence of AIDS has increased among young people in Brazil, who are fond of funk music, a genre that often addresses explicit sexual themes but never mentions the importance of using condoms. So we did, better, Valesca, one of the most renowned singers, made a song promoting the practice of safe sex.creditsAgency — VMLY&amp;R BrazilCreative Director — Frederico Teixeira / Denon OliveiraCopywriter — Gustavo Silva / Ricardo SartorelliArt Directors — Leonardo Carvalho / Bruna Marques ︎︎︎case <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/19c99cff06f1dacd8e605f327ba5add135a5c9083635529dc5e64d9236bc9df9/denon.gif" data-mid="183924989" border="0" src="https://freight.cargo.site/w/800/i/19c99cff06f1dacd8e605f327ba5add135a5c9083635529dc5e64d9236bc9df9/denon.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/291e8bae869918cf3e01d6f24d610fc7411ce93fc19ad489502615f1824b50fa/pack-popozuda-english.gif" data-mid="183924985" border="0" src="https://freight.cargo.site/w/540/i/291e8bae869918cf3e01d6f24d610fc7411ce93fc19ad489502615f1824b50fa/pack-popozuda-english.gif" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/3fcd52ff8f8a4f999596e322ea5ee60ad99ffd8cdc518fcb0eaa36bd0e901e6f/piroptero.gif" data-mid="183924993" border="0" src="https://freight.cargo.site/w/960/i/3fcd52ff8f8a4f999596e322ea5ee60ad99ffd8cdc518fcb0eaa36bd0e901e6f/piroptero.gif" /> ︎︎︎board study <img width="3532" height="2504" width_o="3532" height_o="2504" data-src="https://freight.cargo.site/t/original/i/9d35144f20c9e8c2c3d2c4ecb0d5d703bed01427b8c807b93a3bcaa81654e97c/Board3.png" data-mid="183919635" border="0" src="https://freight.cargo.site/w/1000/i/9d35144f20c9e8c2c3d2c4ecb0d5d703bed01427b8c807b93a3bcaa81654e97c/Board3.png" /> ︎︎︎lyric video <img width="2560" height="808" width_o="2560" height_o="808" data-src="https://freight.cargo.site/t/original/i/a9dce954ff584bef1a3a42199d6a2a27db643188dda945f015b61eef5c293b72/ComentariosIN---Valeska.png" data-mid="183925088" border="0" src="https://freight.cargo.site/w/1000/i/a9dce954ff584bef1a3a42199d6a2a27db643188dda945f015b61eef5c293b72/ComentariosIN---Valeska.png" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/a76c7ff7b4ba0161f667f1ff54b8b844484e2f8095a64ba1ed836555843ee619/beringela.gif" data-mid="183870681" border="0" src="https://freight.cargo.site/w/960/i/a76c7ff7b4ba0161f667f1ff54b8b844484e2f8095a64ba1ed836555843ee619/beringela.gif" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/6737fd62d96c154dda0f030ea119f632740b48b7725549f8a7f3b44ede3c3173/cereja-1.gif" data-mid="183870779" border="0" src="https://freight.cargo.site/w/960/i/6737fd62d96c154dda0f030ea119f632740b48b7725549f8a7f3b44ede3c3173/cereja-1.gif" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/6da2de94889d13cf3de49b2497173930ea5fee32dcfc15d48e195b66c3db1b9e/pessego.gif" data-mid="183870688" border="0" src="https://freight.cargo.site/w/960/i/6da2de94889d13cf3de49b2497173930ea5fee32dcfc15d48e195b66c3db1b9e/pessego.gif" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/380642750d96b1e5f58c4d29f93dda3bf9b2077d8d8ed67a32ef488fe16138f8/dedos.gif" data-mid="183870738" border="0" src="https://freight.cargo.site/w/960/i/380642750d96b1e5f58c4d29f93dda3bf9b2077d8d8ed67a32ef488fe16138f8/dedos.gif" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/ea8027de8f5121f9c542d51ac4bbbd3da4a8994ac0124f9553b43009bdcbc488/rosquinha.gif" data-mid="183870814" border="0" src="https://freight.cargo.site/w/960/i/ea8027de8f5121f9c542d51ac4bbbd3da4a8994ac0124f9553b43009bdcbc488/rosquinha.gif" /> https://leowork.co/pe-de-me Thu, 10 Feb 2022 23:00:53 +0000 leowork https://leowork.co/pe-de-me pé de mé cacildis beer︎︎︎ my role — Concept / Art Direction In a world with much more "I don't like" than "how cool", the salvation of the brews is born. Lush with distinctive fruits, it can be cultivated everywhere. At home, at the bar, at the barbecue, at the football game. Wherever possible, it's the pé de mé. Calcidis Pure Malt, the beer, the legend, the true brew.creditsAgency — VMLY&amp;R BrazilCreative Director — Fernando DrudiCopywriter — Luis Mesquitarecognitions★ CCSP — Anuário Film 2020 ︎︎︎film <img width="960" height="540" src="https://freight.cargo.site/w/960/i/479862ad4a8b425cf99a9e66df8f8711081b616200496466d5644d844c7e8307/Pede-me.gif" style="width: 456.445px; height: 256.75px;"> <img width="960" height="540" src="https://freight.cargo.site/w/960/i/ff3792e2717ad9d3e8a0cbf83cac242f13061720f01caad07d8b1f0dc6c6258f/peme-cpu.gif" style="width: 456.445px; height: 256.75px;"> <img width="2560" height="808" width_o="2560" height_o="808" data-src="https://freight.cargo.site/t/original/i/e50ab609d661296567e94476de8f61aa22db50e20dbf66300b0556ab72c0d230/ComentariosIN-pe.png" data-mid="182869134" border="0" src="https://freight.cargo.site/w/1000/i/e50ab609d661296567e94476de8f61aa22db50e20dbf66300b0556ab72c0d230/ComentariosIN-pe.png" />︎︎︎key visuals <img width="2355" height="3331" width_o="2355" height_o="3331" data-src="https://freight.cargo.site/t/original/i/3e2365bc5cab6baa9ec4de55d92426609b7d8e3862553e4e964fdf982681700d/pedeme.png" data-mid="183441909" border="0" src="https://freight.cargo.site/w/1000/i/3e2365bc5cab6baa9ec4de55d92426609b7d8e3862553e4e964fdf982681700d/pedeme.png" /> <img width="1500" height="2122" src="https://freight.cargo.site/w/1000/i/dcc3f0479987819155c2ab80fdcce6a11835ec8a4a754f49f4dd97d8c5d7e8b9/Poster-2-rdx.png" style="width: 456.445px; height: 645.718px;"> ︎︎︎social media <img width="3200" height="1156" src="https://freight.cargo.site/w/2000/i/a88f9bc3e3205cd711d05efd86887be1bb545d364d4a182a57ad0a2115fb051a/Stickers.png" style="width: 739.442px; height: 267.123px;" data-scale="81"> https://leowork.co/collections Fri, 11 Feb 2022 00:14:48 +0000 leowork https://leowork.co/collections collections santa casa︎︎︎ my role — Concept / Art Direction Print campaign for Santa Casa de Misericórdia, the largest philanthropic hospital in Latin America. Based on the insight "what is the most precious thing in people's lives?", we had access to the photo archives of the Guinness World of Records. We researched around 300 photos from collectors to showcase what they have as the most precious: their organs.creditsAgency — Y&amp;R BrazilCreative Director — Felipe Pavani / Raphael PitanguyCopywriter — Raphael Pitanguyrecognitions★ Cannes Lions — Bronze Press 2017 ︎︎︎print ads<img width="2268" height="1512" src="https://freight.cargo.site/w/2000/i/a1000fd4591a63fa9d2f4f7a3af133db39cf8d1d8a2685ab206cfd1dfafc6c33/Food.jpg" style="width: 1017.28px; height: 678.187px;"><img width="2268" height="1512" src="https://freight.cargo.site/w/2000/i/cd055f3432b2c58e4b05271614e02d8b8171a4a8ce9d4b1c144d50c31642fac3/Toy-Cars.jpg" style="width: 1017.28px; height: 678.187px;"><img width="2268" height="1512" src="https://freight.cargo.site/w/2000/i/362271fbfc812d2b034128fddb2fdaa2a3fe4075f6bb3b0a62d198fa319ae8b3/Rubber-Ducks.jpg" style="width: 1017.28px; height: 678.187px;"><img width="2268" height="1512" src="https://freight.cargo.site/w/2000/i/92e9e2abe36ff140bbf1b4bb0150f20ea7510b73e2213709466335136eb30585/Gnomes.jpg" style="width: 1017.28px; height: 678.187px;"><img width="3000" height="2093" width_o="3000" height_o="2093" data-src="https://freight.cargo.site/t/original/i/dce5d29f5a29e284dd6da5cd21da1bf1d82ea45187c625d7167de7a148ed3adf/Mockup.png" data-mid="137861015" border="0" src="https://freight.cargo.site/w/1000/i/dce5d29f5a29e284dd6da5cd21da1bf1d82ea45187c625d7167de7a148ed3adf/Mockup.png" /> ︎︎︎some studies<img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2f86f593c834715fd202f066c867addf0f5a9b898fc60d1a41eced63f609a20a/Board-StCasa-2b.png" data-mid="182091812" border="0" src="https://freight.cargo.site/w/1000/i/2f86f593c834715fd202f066c867addf0f5a9b898fc60d1a41eced63f609a20a/Board-StCasa-2b.png" /> https://leowork.co/go-day-go-night Fri, 11 Feb 2022 00:17:31 +0000 leowork https://leowork.co/go-day-go-night go day / go night go draft beer︎︎︎ my role — Concept / Art Direction / Design Itaipava Go Draft is a light, balanced, and flavorful beer, perfect for both day and night. Our challenge was to launch this light beer digitally with a modern and bold communication approach. To produce the films, we sought to incorporate elements from the world of fashion and music, with a strong aspirational vibe that is still easy to engage with.creditsAgency — VMLY&amp;R BrazilCreative Director — Fernando DrudiCopywriter — Luis Mesquita ︎︎︎film <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/481d8ae867b599d97ba6aa411c987529759272ff16dcbbd24551df79aa35f08b/GifsFilme-GoDraft-1.png" style="width: 508.641px; height: 286.111px;"> <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/72d67d098e8e9b78dc1b4466b81074e01a89b06340951d32ff552f63c9b52518/GifsFilme-GoDraft-2.png" style="width: 508.641px; height: 286.111px;"> ︎︎︎key visuals<img width="1920" height="1080" src="https://freight.cargo.site/w/1920/i/e0a6277031cd1fcb2ea8beedd748260c28f902233dc190a168c24d51db4fd0de/Thumbs-GoDraft-1.png" style="width: 1017.28px; height: 572.22px;"> <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/b2cd9147e8d372bba5f2311301fa511d3722afbd62afca44efc260c12e537be0/Thumbs-GoDraft-3.png" style="width: 508.641px; height: 286.111px;"> <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/bb1d8f759507aa8e9280a9a75bc5e25ed3c6b68fb9a8e663a5dd9ecd9196acdc/Thumbs-GoDraft-2.png" style="width: 508.641px; height: 286.111px;"> ︎︎︎social media ︎︎︎outdoor <img width="2000" height="2829" src="https://freight.cargo.site/w/1000/i/668b786872e557744273c3af1a5250f23e89556ce73759b91649d3c490896e8b/Poster1-GoDraft.png" style="width: 502.832px; height: 711.256px;"> <img width="2000" height="2829" src="https://freight.cargo.site/w/1000/i/6b793802533ac44bdde687c12d6dbef2f186269712d2aaeb1d0939fc213a9fe6/Poster2-GoDraft.png" style="width: 502.832px; height: 711.256px;"> <img width="3000" height="1429" width_o="3000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/d36bd41a45eddccaf401ef8e4996dee4a1fd30c2a01a854695b0b5799b3ea229/ooh-godraft.png" data-mid="137859130" border="0" src="https://freight.cargo.site/w/1000/i/d36bd41a45eddccaf401ef8e4996dee4a1fd30c2a01a854695b0b5799b3ea229/ooh-godraft.png" /> https://leowork.co/sao-joao Fri, 11 Feb 2022 14:54:14 +0000 leowork https://leowork.co/sao-joao são joão itaipava beer︎︎︎ my role — Concept / Art Direction To celebrate the typical São João festivals in Northeast Brazil, Itaipava launched a series of videos retelling the stories behind the origins of traditions such as the bonfire, the "casório" (mock wedding), and even forró (Brazilian rhythm). For this purpose, they invited legends of the Northeastern internet scene - Morgana Camila, Bode Gaiato, and Camila Uckers - to turn São João into 100% Summer.creditsAgency — VMLY&amp;R BrazilCreative Director — Fernando DrudiCopywriters — Luis Mesquita / Lucas ArrudaArt Directors — Murilo Domingues / Leonardo Carvalho ︎︎︎film —&nbsp;Morgana Camila <img width="960" height="540" src="https://freight.cargo.site/w/960/i/91051ce4a56232e1f874b4da4c83465809152b5ba4c6dadb2d35044c870a1fed/GifsFilme-SaoJoao-1.gif" style="width: 354.469px; height: 199.389px;"> <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/9251d15b0f662cf11931bbc86d7466d84e9d9f83f71646851c35789deb653666/Thumb1-SaoJoao.png" style="width: 354.469px; height: 199.389px;"> ︎︎︎film —&nbsp;Bode Gaiato <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/96a9888c69e8350961a2946ce41806e8e47cab73ff4a2aeb8633051814ffd287/Thumb2-SaoJoao.png" style="width: 354.469px; height: 199.389px;"> <img width="1200" height="675" src="https://freight.cargo.site/w/1000/i/4040a15478eac4d293607ed4e4b2c8f3cd5f539bdbea81b1737cfbdd61984369/GifsFilme-SaoJoao-2.gif" style="width: 354.469px; height: 199.389px;"> ︎︎︎film —&nbsp;Camila Uckers <img width="960" height="540" src="https://freight.cargo.site/w/960/i/1af5967574bc4d14c0a1c56c4b8877046e332b3aa64ded2b5293a9bad80550db/GifsFilme-SaoJoao-4.gif" style="width: 354.469px; height: 199.389px;"> <img width="1920" height="1080" src="https://freight.cargo.site/w/1000/i/6c6f28b615a6655ab081efc7d364853fe111b112a11fd0217ee3e85090955b95/Screen-Shot-2022-01-18-at-22.50.50.png" style="width: 354.469px; height: 199.389px;"> <img width="2560" height="808" width_o="2560" height_o="808" data-src="https://freight.cargo.site/t/original/i/885dff3241382923136d374fd271e19f7c7b5dec56cdd9529342c963c8d2c2d0/ComentariosIN-SJ.png" data-mid="182871373" border="0" src="https://freight.cargo.site/w/1000/i/885dff3241382923136d374fd271e19f7c7b5dec56cdd9529342c963c8d2c2d0/ComentariosIN-SJ.png" />