To celebrate the typical São João festivals in Northeast Brazil, Itaipava launched a series of videos retelling the stories behind the origins of traditions such as the bonfire, the "casório" (mock wedding), and even forró (Brazilian rhythm). For this purpose, they invited legends of the Northeastern internet scene - Morgana Camila, Bode Gaiato, and Camila Uckers - to turn São João into 100% Summer.

credits
Agency — VMLY&R Brazil
Creative Director — Fernando Drudi
Copywriters — Luis Mesquita / Lucas Arruda
Art Directors — Murilo Domingues / Leonardo Carvalho